Manoj M

My simple experiences. 1 post at a time.

There’s a lot employees don’t know about me. Here are 10 things I wish I could tell to my colleagues / employees:

I care about whether you like me. I want you to like me. When I come off like a hard-ass who doesn’t care about your opinion of me, it’s an act. My business is an extension of myself. I want you to like it. And me.

I don’t think I know everything. A few people stepped in, without being asked, and made a huge difference in my professional life. I will always be grateful to them. I don’t offer you advice because I think I’m all knowing or all-powerful. I see something special in you, and I’m repaying the debt I owe to the people who helped me.

I think it’s great when you’re having fun. You don’t have to lower your voice and pretend to be working hard when I walk by. I know it’s possible to work hard and have a little fun at the same time. Before I got all serious, I used to work that way.

When you enjoy what you do, it makes me feel a little better about my company and myself. I get to feel like I’ve created something more than just a business.

I want to pay you more. I would love to be the employer of choice in the industry or the area. I can’t, mostly due to financial constraints but partly because the risks I’ve taken require a reasonable reward. If I go out of business tomorrow, you lose your job. That’s terrible, I know. But I lose my business, my investment, my credit, my house… sometimes I lose everything.

Someday, when you start your business, I promise you’ll understand.

I want you to work here forever. Job-hopping may be a fact of business life, but as an owner it’s a fact I hate. I don’t see you as a disposable part. When you leave, it hurts. A part of me feels like I’ve failed.

I want to own the kind of business people hope to retire from.

Sales don’t appear by magic. I know you despise filling certain types of orders. They’re aggravating, they cause you to fall behind… they’re a pain. You wish we would sell other work. Unfortunately (from your point of view at least) sometimes the orders that take the most time are actually the most profitable.

And even if they aren’t, sometimes those orders are the only thing we can sell.

Sometimes I even take terrible work because it’s the only way to keep the lights on.

I would love to turn you loose. You can’t stand to be micromanaged. That’s good because I hate micromanaging. But freedom is earned, not given. Show me you can fly on your own and I’ll gladly focus on something or someone else.

In fact, if you feel I’m micromanaging you, step forward. Say, “Jeff, I can tell you don’t quite trust me to handle this well. I understand, so I’m going to prove you can trust me.”

Do it and I’ll get off your back and respect you even more.

I notice when others don’t pull their weight. I’m not blind. But I won’t discipline those individuals in front of you. No employees, no matter how poorly they perform, loses their right to confidentiality and privacy.

And sometimes I won’t discipline them at all, because occasionally more is going on than you know. You wouldn’t realize that, though, because oftentimes…

There are things I just can’t tell you. Even though I would love to, and even though you and I have become friends.

Ownership is the smorgasbord of insecurity. I worry about sales. I worry about costs. I worry about facilities and employees and vendors and customers and… you name it, I worry about it.

So occasionally I’m snappy. Occasionally I’m distracted. Occasionally I’m tense and irritable and short-tempered. It’s not your fault. I’m just worried.

More than anything, I’m worried about whether I can fulfill the trust you placed in me as your employer.

I’m usually touting the benefits of domain names in many articles. In this post I’d like to analyze another common domain name type, brandables. A brandable domain is often thought of as a short, made-up word such as Google or Twitter, however this isn’t always the norm. There are different types of brandable domains, even those that do use keywords, so let’s dive in and see what they are all about.

First, a quick word on why a quality brand is important. A recent study found that just 3% of traffic to eCommerce websites comes from social media, while a staggering 46% comes from brand familiarity. Your domain is your brand.

Brand familiarity boosts web traffic

Brandable: What You Don’t Need to Worry About

Keywords For once, you can throw Google AdWords keyword data out the window–well, almost. You may still be interested in targeting a specific keyword to be a part of your brand name, particularly if you will be using a two-word domain as a keyword/brand-word combination. You can now create your own words successfully if you follow a few guidelines featured below.

Definitions The language of the internet evolves much faster than Merriam Webster can keep up. Your brand does not necessarily need to have a known definition.

What Makes a Domain Brandable?

Pronunciation How a domain name is spoken aloud is one of the most important factors in determining brandability. Often called the “radio test,” you can simply ask a few friends to spell out a domain name over the phone or in person. If your domain name can not be understood clearly and remembered through word-of-mouth marketing that will hurt your brandability.

Length While many brands use three-words I recommend first researching two-word options. When it comes to the internet, shorter is always better.

I would estimate the majority of valuable brandable domain sales are between 4 and 8 characters. Virtually all four-letter domains and quality, pronounceable five-letter domains have been claimed, so you’ll need to browse the aftermarket for extremely short brands.

Meaning Not to be confused with a definition, meaning lends some since of relation to a particular product, service or industry. Use an industry term, relevant word, idea, color, or some other identifier that the target audience will associate with.

Appeal When looking for brandable domains to potentially resell, you’ll want to make sure that you have meaning, as described above, but you also want to be sure that there is a possibility that the domain will actually sell. It helps to get into the mind of an entrepreneur working in a particular industry; would they find this domain a viable or premium option to build their business on versus a keyword or longer domain?

Discriptors Some words are simply great or must-haves for certain industries which can make it hard to find suitable brand options. If you’re looking to go the discovery route, you may find the Bust-A-Name tool with built in thesaurus very helpful for finding related words and descriptors for your brand names.

Pull out a sheet of paper and take a few minutes to jot down any quality keywords that may describe your area of interest. You can then plug those keywords into Bust-A-Name along with the other root word you would also like included to see what is available.

Detractors Now that you know what elements contribute to a great brand, there are a few things you definitely want to consider avoiding when selecting quality brandable domains.

Doubled up letters (‘SportSShop,’ ‘KinGGames’) — Domains like this do not do well with the “radio test” mentioned previously and it opens up the possibility of losing traffic to typos.

Intentional misspellings (Flickr) — Dropping vowels, replacing S with Z or doubling up certain letters just looks plain unprofessional and is not good for memorability or usability.

Unintended meanings — I’m sure everyone has seen the list of unfortunate domains like PenIsland.com. Watch out for hidden meanings you might not want to associate your identity with.

Domain hacks (Del.icio.us) — Some people are fans of these quirky brands that use the TLD extension as part of the brand name itself to create a word. I believe this can hurt memorability and marketing efforts online and in person.

Researching and flipping brandable domain names is not a walk in the park and it certainly pays to be patient. The right end-user may not come along for a year or more. Now is a great time to start investing in quality .com brands as they are becoming increasingly rare and domain prices are trending upward.

Welcome to my world. I am writing mostly on my experiences as an entrepreneur here.

I am the founder of Ipfy Enterprise Private Limited. A company based in India which deals with WordPress based services.